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SUNRISE

May 28, 2014 by shawn.brown@SoleTechnology.com

A RARE BREED, BRIAN HANSEN

SKATEBOARDING IS AN INDUSTRY THAT, MUCH LIKE ENTERTAINMENT, LOVES TO THROW AROUND AND CONSTRUCT ROLES, STEREOTYPES, AND PERSONAS. IN SKATEBOARDING YOU CAN FALL VICTIM TO BEING PERMANENTLY LABELED “ASSHOLE”, “LOUDMOUTH”, OR “COCKY PIECE OF $H!T”, OR ALL OF THE ABOVE. AND IT TAKES A SORT OF ROLE MODEL TO STAND UP TO THOSE LABELS. IT TAKES A MAN LIKE BRIAN HANSEN.

SO WHERE DO WE BEGIN WITH THIS DUDE’S STORY? WELL, FOR STARTERS, BRIAN “SLASH” HANSEN GREW UP IN VISTA, CA WITH HIS SISTER AND MOTHER. NATURALLY, HE STARTED SKATING FROM EARLY ON, BUT HE ALSO DEVELOPED A HUNGER FOR NATURE AND EXPLORATION, WHICH HE STILL FEEDS TODAY. FAST FORWARD TO A FEW YEARS LATER, AND HE HAS BECOME THE METAL-BLARING BEARDED ANIMAL ON A SKATEBOARD, ONE THAT WE HAVE ALL COME TO KNOW AND LOVE.

WE’VE SEEN SLASH THROW HIMSELF DOWN A HANDRAIL, SEEN HIM ALMOST SKIN HIMSELF ON A WALL WHILE DOING A KICK FLIP BACK 50/50, AND WATCHED HIM SURF HIS HARLEY DURING A SKETCHY WILD RIDE. THERE’S NO DOUBT THAT THIS MAN WILL PUSH HIMSELF TO UNFATHOMABLE LIMITS. HE’S WELL-ROUNDED IN ALL TRANSITIONS FROM RAILS TO MINI RAMPS AND HE HAS A TRICK ON LOCK THAT’LL LEAVE EVERYONE’S JAW ON THE FLOOR. THOUGH HE’S REACHED ICONIC STATUS, THIS GUY HAS MAINTAINED AN ADMIRABLE MODESTY AND CAN STILL MAKE EVEN THE CRANKIEST BASTARD CRACK UP LAUGHING. A LEGEND ON A SKATEBOARD, HE IS SOMEONE THAT INSPIRES US, BUT FOR REASONS ABOVE AND BEYOND HIS OCCUPATION.

WITHIN THE ACCLAIMED SKATEBOARDER IS THE BRIAN WHO LIVES FOR THE OUTDOORS. HE WANDERS OFF INCESSANTLY TO FEEL CALMNESS AMONGST THE CHAOS OF NATURE AND TO ESCAPE THE WALLS AND RAILINGS THAT CONSTRAIN HIS DAILY LIFE. THE YEARNING WITHIN HIM TO BE A PART OF THE EARTH IN ITS PUREST FORM IS SOMETHING HE IS CONSTANTLY EXPLORING. BRIAN WILL DRIVE OFF AT 7AM WITH HIS DOGS KEEPER AND MAMA TO FIND WHICHEVER NATURAL DESTINATION CATCHES HIS ATTENTION. AND EVEN IN THOSE FAR OFF ADVENTURES, THIS MAN WILL BOUNCE AT THE DROP OF A HAT TO BE BY A FRIEND’S SIDE WHENEVER HE IS NEEDED. HIS SUPPORT FOR HIS COMMUNITY AND THOSE AROUND HIM IS THAT OF A RARE BREED THESE DAYS. WERE YOU ABLE TO FOLLOW BRIAN AROUND FOR A WEEK, YOU WOULD WATCH THE GENEROSITY FLOW WITH SKATE-RATS AT THE PARK OR IN PICKING UP THE TRASH SOMEONE DISCARDED ON THE TRAILS OF TORREY PINES STATE PARK; HE IS GIVING IN ALL HE DOES.

TRULY AUTHENTIC, FROM PEOPLE TO STYLE HE HAS NO PROBLEM SAYING ‘NO’ TO THINGS THAT HE IS NOT. DATING BACK TO HIS ALL BLACK MÖTLEY CRÜE ROCKER LOOK TO THE SOUTHWESTERN INFLUENCED BIKER HE IS TODAY, THIS GUY HAS REMAINED A PERSON OF SUBSTANCE. HE’S A ROUGH LOOKIN’ ROCK IN A SEA OF FOOL’S GOLD BUT ALSO THE TRUE SALT OF THE EARTH. HE IS BRIAN HANSEN, AND HE IS CUT FROM A DIFFERENT CLOTH.

THE SUNRISE COLLECTIONS REFLECTS THE TRUTHS OF BRIAN HANSEN.


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