Pro skateboarder and Altamont contributor Bryan Herman is opening his own skateboard shop in Hollywood, California along with his long-time shop sponsor Pharmacy Boardshop. Bryan has been a part of the Pharmacy Boardshop shop family since he was 13 years old and has been a key component in the success of the Pharmacy brand since they opened in 1997. Unlike many business partnerships in which one side has controlling shares of the business, the arrangement between Bryan and Pharmacy is strictly a 50/50 deal. This business model is the first of many future arrangements Pharmacy plans to make with professional skateboarders in hopes of expanding their brand while giving pro skaters a self-sufficient business of their own.
Bryanâ€™s new shop, which will be the first Pharmacy in a the LA area, will be located North of the intersection of Sunset Blvd and N. Cahuenga Blvd, adjacent to the Space 15 Twenty shopping complex.
Pharmacy Hollywood will open August 1st 2010 and will be a full service skateboard shop with shoes and apparel, carrying exclusive and specialty brands from the skateboard world.â€
Bryan and his Emerica/Pharmacy buddy Marquis Preston stopped by the Altamont headquarters yesterday. Herm is hyped on the new venture. We'll keep you updated on any opening party news.