Altamont Apparel

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T-Minus Zero: Launch!

July 31, 2007 by garry

Unmanned Apollo 6 test mission, April 4, 1968.

Welcome to the brand-new Altamont site for 2007-2008. We're getting ready to kick a bunch of fun and exciting stuff off the launch pad straight into your face. Most importantly, we just added the Fall 2007 Collection for your perusal, featuring many splendored and fiery items that have recently blasted off straight from the minds, hearts and souls of brand contributors Andrew Reynolds, Bryan Herman, Jimi Hendrix, Fos and Patrick O'Dell.

Also getting all fired up is our extensive new Blog section, which will contain not only brand and team rider news, photos and video clips; but an ongoing examination of art, music and current events--mainly focusing on the years 1965 to 1975, a timeframe centered on the infamous Altamont rock concert in December 1969, after which our brand was named.

Last but not least, we'll also be posting plenty of other unpredictable, interesting and entertaining stuff--not to mention some creative contests for you to win free Altamont Apparel--so grab ahold of that mouse and don't let go! And remember: just like Denny's, the Altamont site is always open.

Public impact: Occuring on April 4, 1968, Apollo 6 was the Apollo Program's second and last unmanned test flight of its Saturn V launch vehicle, which would eventually send astronauts to the moon during Apollo 11 on July 20, 1969. Ultimately, the American public was relatively uninterested in the Apollo 6 mission, because on the same day as the launch, Martin Luther King, Jr. was shot dead in Memphis, Tennessee; and five days prior, President Johnson had announced he would not seek re-election.


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